ElevenLabs Becomes Official Partner of Audi Revolut F1 Team
LONDON — ElevenLabs, the AI voice synthesis company, has been named an official partner of the Audi Revolut F1 Team, marking the voice AI specialist’s entry into high-profile motorsport sponsorship.
The partnership was announced through the cryptic “We are on the grid” campaign, signaling ElevenLabs’ integration into the Formula 1 ecosystem as Audi prepares its return to the sport. The deal connects the fast-growing AI company with the German automaker’s factory F1 team and its title sponsor, financial technology firm Revolut.
While full commercial details were not disclosed, the partnership positions ElevenLabs’ voice technology as a potential tool for team communications, fan engagement, or technical applications within Audi’s F1 program. The announcement uses teaser language hinting at larger revelations tied to “V3,” widely understood to reference ElevenLabs’ next-generation voice model.
Technical and Strategic Context
ElevenLabs has rapidly established itself as a leader in high-fidelity text-to-speech and voice cloning technology. The company’s models are known for their emotional expressiveness and low-latency performance, capabilities that could prove valuable in the high-pressure, data-intensive environment of Formula 1.
Audi’s return to F1 as a full works team in 2026 aligns with the sport’s new power unit regulations, which emphasize sustainable fuels and increased electrical power. The manufacturer is investing heavily in both powertrain development and digital innovation, making AI partnerships strategically relevant.
Revolut, one of Europe’s largest fintech companies, serves as title sponsor for the squad currently operating as Stake F1 Team before its full transition to the Audi factory identity.
Industry Implications
The sponsorship reflects the accelerating convergence between AI companies and traditional sports marketing. Similar to how tech giants have used F1 for brand visibility and talent recruitment, ElevenLabs gains immediate exposure to a global audience of over 500 million F1 fans while associating itself with Audi’s engineering excellence.
For the F1 paddock, the deal continues a trend of deep-tech companies entering the sport. Recent years have seen increased involvement from AI, data analytics, and simulation firms as teams seek competitive edges through advanced technology.
What’s Next
The partnership is expected to be formally unveiled in greater detail as Audi’s F1 project progresses toward its 2026 debut. Industry observers anticipate ElevenLabs may showcase specific voice AI applications developed in collaboration with the team, potentially including real-time voice interfaces, multilingual content generation for global fans, or internal team tools.
The “WAIT TILL YOU SEE V3” messaging suggests the partnership announcement is timed to coincide with a significant upgrade to ElevenLabs’ core voice technology. No specific timeline for V3’s release has been confirmed in the announcement.
This sponsorship adds to ElevenLabs’ growing list of high-visibility collaborations as the company expands beyond consumer and creative tools into enterprise and institutional partnerships. Further details about technical integrations or activation plans are expected in the coming months as the team prepares for its first season under Audi branding.