Now the same market research used by Fortune 500 companies, VCs, and researchers is available to all users in Computer.
News/2026-03-11-now-the-same-market-research-used-by-fortune-500-companies-vcs-and-researchers-i-z7w9
Enterprise AI📖 Practical GuideMar 11, 20266 min read
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Now the same market research used by Fortune 500 companies, VCs, and researchers is available to all users in Computer.

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Now the same market research used by Fortune 500 companies, VCs, and researchers is available to all users in Computer.

How to Access Premium Market Research (CB Insights, PitchBook, Statista) Directly in Perplexity Computer

TL;DR

  • Perplexity’s Computer now lets every user query premium market research sources like CB Insights, PitchBook, and Statista with fully cited answers.
  • Type natural questions about markets, competitors, or industries and receive answers backed by the same data used by Fortune 500 companies, VCs, and researchers.
  • No extra subscriptions needed — the feature is available to all users right now in the Computer interface.

Prerequisites

Before you begin, make sure you have:

  • A free or paid Perplexity account (the feature is available to all users)
  • Access to Computer — Perplexity’s dedicated research workspace (open it from the sidebar or at computer.perplexity.ai)
  • Basic familiarity with asking clear, specific questions (the better your query, the more precise the premium-sourced answer)
  • Internet connection (answers pull live from licensed premium databases)

No additional logins or payments for CB Insights, PitchBook, or Statista are required — Perplexity has licensed the content for you.

Step 1: Open Perplexity Computer

  1. Go to perplexity.ai and sign in.
  2. Click Computer in the left sidebar (or visit computer.perplexity.ai directly).
  3. You will land on a clean research canvas where you can ask questions and build reports.

Tip: Bookmark the Computer URL for faster access — this is now your primary workspace for deep market research.

Step 2: Ask Questions That Trigger Premium Sources

Start with clear, research-oriented prompts. Computer automatically selects the best sources, including the newly added premium databases.

Example prompts you can copy-paste right now:

Market size and growth

What is the current market size and 5-year CAGR for the electric vehicle battery industry according to Statista and CB Insights?

Competitive landscape

Provide a comparison of the top 5 AI infrastructure startups by funding raised, valuation, and key investors using PitchBook data.

Industry trends

Summarize the latest Statista data on generative AI adoption rates by industry in 2025, including North America vs Europe.

VC and startup intelligence

Using CB Insights and PitchBook, list the most active venture capital firms in climate tech in the last 12 months and their notable investments.

Product opportunity analysis

What are the fastest-growing segments in the digital health market per Statista, and which segments show the highest VC activity according to PitchBook?

After you submit a query, watch the answer appear with inline citations. Premium sources are clearly labeled (e.g., “CB Insights, 2025”, “PitchBook Q3 2025”, “Statista Market Outlook”).

Step 3: Build a Full Research Report in One Thread

Computer allows you to iterate in a single conversation. Follow these steps to create a professional-grade report quickly:

  1. Start with a broad question.
  2. Ask follow-up questions that reference earlier answers.
  3. Request tables or comparisons when needed:
Turn the previous data into a comparison table showing market size, growth rate, and number of funded startups for each segment.
  1. Ask for deeper dives on specific citations:
Explain the methodology behind the Statista number you cited and any limitations.
  1. Export or copy the final answer for your deck, memo, or analysis.

Step 4: Verify and Cite Sources Properly

Every answer that uses premium data includes a citation. To use the information professionally:

  • Hover over or click the citation to see the exact report title and date.
  • When copying text, keep the citation link or footnote.
  • For internal reports, note: “Data accessed via Perplexity Computer (licensed from Statista/CB Insights/PitchBook).”

Tips and Best Practices

  • Be specific: Vague questions like “tell me about AI” return general results. Specific questions like “2025 Statista forecast for enterprise AI spend in healthcare” trigger premium sources more reliably.
  • Combine sources: Ask for cross-referenced answers: “Compare CB Insights unicorn data with PitchBook valuation multiples for fintech.”
  • Use time filters: Add phrases like “last 12 months,” “2025 data,” or “Q3 2025” to get the most recent premium reports.
  • Chain queries: Build knowledge step-by-step. Computer remembers context in the thread, letting you say “Based on the PitchBook data above, what are the acquisition trends in this space?”
  • Create reusable templates: Save effective prompt patterns in a note for recurring research topics (market sizing, competitor tracking, investment thesis, etc.).

Pro move: After getting an answer, ask “What additional premium sources would strengthen this analysis?” Computer will suggest and pull from other licensed databases.

Common Issues

Why am I not seeing CB Insights or PitchBook citations?

Make sure you are using Computer (not the standard Perplexity search). Premium market research sources are currently integrated in the Computer workspace. Try more specific market or industry questions — general knowledge questions may still use open web sources.

The answer feels too high-level. How do I get deeper data?

Follow up with: “Go deeper on the Statista forecast using the full methodology” or “Extract the top 10 companies and their exact revenue figures from the PitchBook report.” Computer can drill down when instructed.

Citations show “2025” but I need older historical data

Add explicit time ranges: “Compare 2020–2025 Statista data on SaaS churn rates” or “PitchBook historical funding data for generative AI from 2022 to present.”

I’m getting rate-limited or slow responses

Premium source queries can take slightly longer because they pull from licensed databases. Break complex research into 2–3 focused questions instead of one massive query.

Next Steps

Once you’re comfortable pulling premium data:

  • Build a weekly competitive intelligence dashboard by saving key threads in Computer.
  • Combine Perplexity’s new market research with its other tools (Deep Research, Collections, or API) for automated reports.
  • Explore related premium categories as Perplexity continues to add more licensed sources.
  • Share a finished report with your team by exporting the thread or generating a public link.

The barrier between individual researchers and Fortune 500-grade market intelligence has effectively disappeared. Start experimenting today with a real project — whether it’s validating a startup idea, preparing for an investor meeting, or tracking your industry.

Sources

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